AdForm

If you have an AdForm account, coupled with our JavaScript Hermes, we are able to send calls data to this account thanks to AdForm Server Side Tracking.

Pre-requisites

Make sure that AdForm JavaScript is loaded on the pages where Hermes is loaded as well, and especially make sure that the variable window.AdForm._uid is defined and available.

Configuration

In order to push data once a call has been transcribed and tagged, we need the following information:

• trackingId is the client’s tracking ID, which can be found under Site Tracking in Adform.
• trackingPointName is the name of the tracking point under which statistics will be counted. It can be for example a tag out of our analytics.
• AdformCookieId is Adform cookie ID which is used to attribute data and for retargeting.

It will allow us to forge the URL to request on AdForm's side, such as:

https://track.adform.net/Serving/TrackPoint/?CC=1&pm={trackingId}&ADFPageName={trackingPointName}&cid={AdformCookieId}&C=1

Optional configuration

It is possible to pass custom variables in query parameter itm such as:

&itm={"sl":"95.29","id":"ABC-123","itms":[{"pnm":"Product A"},{"pnm":"Product B"}]}

Your AdForm account manager will be able to guide you, and us, to build the correct payload.